{"id":5258,"date":"2024-08-26T16:44:20","date_gmt":"2024-08-26T14:44:20","guid":{"rendered":"https:\/\/wirtschaftsstandort-westmecklenburg.de\/?p=5258"},"modified":"2024-09-20T08:36:03","modified_gmt":"2024-09-20T06:36:03","slug":"bauer","status":"publish","type":"post","link":"https:\/\/wirtschaftsstandort-westmecklenburg.de\/en\/people-of-the-region\/bauer\/","title":{"rendered":"The healthcare sector: resilient growth engine"},"content":{"rendered":"\t\t
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The healthcare industry is a strategically important future sector and economic factor in Mecklenburg-Western Pomerania. It is one of the leading industries in the state. It has a successful network called BioCon Valley\u00ae that came into existence in 2001, providing important impetus for the industry.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u201cThe state has the hardware: lots of nature and lovely countryside. The companies and facilities in the sector provide the software. Together, they constitute the healthcare sector as a resilient growth engine,\u201d summarises Lars Bauer, managing director of BioCon Valley\u00ae GmbH. The firm was founded in 2001 as a state company in Mecklenburg-Western Pomerania, shortly after the eponymous association, which is also shareholder of the GmbH at the same time. BioCon Valley\u00ae is the healthcare sector network for Mecklenburg-Western Pomerania. The role it performs as state service provider has seen it become a linchpin in recent years. \u201cWe are the sector\u2019s networkers and catalysts, we facilitate internationalisation and are its marketers\u201d, explains Lars Bauer.<\/p>

The precise Definition of the healthcare industry, namely the commercialisation of goods and services that serve to maintain and restore health, was adopted at the 1st National Healthcare Industry Conference in Rostock in 2005. It has since been recognised and adopted by the Federal Ministry of Economics. The network is involved in creating and marketing goods and services for preserving and restoring health. In this sense, Mecklenburg-Western Pomerania is a pioneer in its perception of the healthcare sector as a key industry throughout Germany, and in a number of ways. For instance, in 2015 BioCon Valley\u00ae GmbH arranged to have what is known as an economic footprint of the healthcare sector drawn up for Mecklenburg-Western Pomerania to show the economic significance of the industry, for the first time for a German state. This year, an \u2018economic footprint\u2019 has been drawn up for the Baltic region including, among others, data about the healthcare sector in Denmark, Norway, Sweden, Finland and Poland, as well as Hamburg and Schleswig-Holstein. \u201cFigures like this are important because they show which point we\u2019ve reached and where we\u2019re already good, but also where challenges still exist and where a lot still needs to be done\u201d, explains Lars Bauer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The data for Mecklenburg-Western Pomerania confirm the resilience of the healthcare sector here in the state, where it has seen continuous growth for more than a decade and is no longer a \u2018flash in the pan\u2019. \u201cThe industry now generates every seventh Euro in Mecklenburg-Western Pomerania\u201d, says Bauer. This is also reflected in the employment figures: every fifth employee works in the healthcare sector. At the same time, the industry is highly heterogeneous. The five main areas are life science, healthcare services, healthy ageing, health tourism and food for health. The healthcare industry in Mecklenburg-Western Pomerania is dominated primarily by small and medium-sized companies, accounting for more than 90 percent. \u201cWe also raise their concerns in the Minister President\u2019s healthcare advisory board, which implements the healthcare sector master plan MV 2030, among others.\u201d <\/p>\n

Other tasks performed by BioCon Valley\u00ae GmbH include organising meetings for networking activities such as visits to companies in the sector, as well as networking within the sector and with political representatives. The focus here is on the sector\u2019s specific concerns, as well as taking up corresponding impetus, for example in creating a network of medical testing laboratories in Mecklenburg-Western Pomerania. \u201cStarting on the basis of a request from the sector, this now pools comprehensive expertise about methods of testing medical products and facilitates networking and marketing throughout the state for Mecklenburg-Western Pomerania as a testing location\u201d, explains Lars Bauer. The consensus-based network also pursues the main aim of strengthening this important market, thus ensuring that the associated value creation remains in the state. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u201cMaking our local companies visible is one of our main objectives.\u201d In producing new short films about healthcare companies in the state, BioCon Valley\u00ae GmbH has opted for an unusual, entertaining approach with a light-hearted big-screen presentation. The clips are part of the moving picture campaign \u2018THE healthcare state Mecklenburg-Western Pomerania\u2019, a slogan devised in the healthcare sector master plan MV 2030. It defines Mecklenburg-Western Pomerania as THE intergenerational healthcare state that gives outstanding significance to health in all phases of life. \u201cWe see the master plan as a living document that enables us to create the strategic basis for the sector\u2019s development in the years ahead\u201d, says Lars Bauer. He has worked for the state company since 2013 and became the sole managing director in 2018. <\/p>\n

One of his milestones is the increasing internationalisation of the sector, particularly by attending leading international fairs. \u201cYou have to try things out to know if they\u2019re going to work \u2013 sometimes you just have to do it\u201c, says Lars Bauer. This is why since 2015, BioCon Valley\u00ae GmbH has also joined forces with Rostock Business to attend the MEDICA, the healthcare sector\u2019s leading trade fair in D\u00fcsseldorf, where the industry is presented to an international audience. In 2024, a so-called \u2018joint state stand\u2019 was organised at the DMEA, Europe\u2019s largest digital health trade fair. It takes about two years to prepare this kind of joint presentation, working together with the state. Furthermore, the sector is present at the \u201cArab Health\u201d in Dubai, the world\u2019s second largest health trade fair, opening up the possibility for cultivating markets in a completely different cultural context. \u201cThese are all specific services that we offer our companies and that they can use. What comes of it is up to them. We open the doors to the market, we gladly get everything ready, and it goes without saying that we\u2019ll do any necessary following up as well. But actually stepping through the door, that\u2019s something that the companies themselves have to do\u201d, says Lars Bauer. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Part of the BioCon Valley\u00aeteam together with Prof Marek Zygmunt, President of the National Healthcare Industry Conference, in Rostock in May 2024 <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u201cTo implement all these activities, we need colleagues who enjoy innovative challenges.\u201d That definitely applies to the 15 team members based at headquarters in Rostock and a second site in Greifswald. However, the network operates not just on behalf of local companies: if the need arises, it also provides support when external companies want to settle in the state, working together with the state\u2019s business development agency, the Invest in MV. One current example is the Irish company Amnexis, that develops solutions for simplifying documentation procedures in nursing, medicine and treatment. Contact to the company was established during a preparatory business trip in the run-up to the National Healthcare Conference MV 2023, where Ireland was the partner country. Amnexis then opened an office in Greifswald just twelve months later. \u201cMany partners were involved here, including the Chambers of Commerce and industry (CCI) in Mecklenburg-Western Pomerania. This is also how we understand cooperation with and for the state. The way we work together as partners is also reflected in the healthcare sector committee of Schwerin CCI\u201d, emphasises Lars Bauer. <\/p>\n

It is the diversity of the players, the heterogeneous nature of the sector and the wide range of challenges that make it so exciting for BioCon Valley\u00ae managing director Lars Bauer. \u201cFirst thing in the morning, it\u2019s often not clear what the day will bring”, he says. \u201cIt\u2019s just great fun to work on this future topic alongside so many passionate people in the state government and the political sector, business and science, to advance the development of the industry for Mecklenburg-Western Pomerania.\u201d <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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BioCon Valley\u00ae GmbH <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Phone: 0381-650 70 90<\/a><\/p>

E-Mail: info@bcv.org<\/a><\/p>

Web: www.bioconvalley.org<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The healthcare industry is a strategically important future sector and economic factor.<\/p>\n","protected":false},"author":129,"featured_media":5262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[48],"tags":[136,50,94],"class_list":["post-5258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-of-the-region","tag-healthcare","tag-protagonists-of-the-region","tag-schwerin-en"],"acf":[],"yoast_head":"\nHealthcare sector: resilient growth engine - Wirtschaftsstandort Westmecklenburg<\/title>\n<meta name=\"description\" content=\"The healthcare industry is a strategically important future sector and economic factor in Mecklenburg-Vorpommern. 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